This role is a member of Water For People’s Donor Impact (fundraising) Team, acts as lead for management of organization’s Email Marketing Platform, Engaging Networks. As part of Engagement sub-team, this Manager drives effective donor communication and engagement through email channels.
- Act as the lead for the Email Marketing Platform and ensures security best practices to support donor journeys and donor prospect pipelines
- In collaboration with Director of Donor Engagement, develop and implement strategic email marketing campaigns to reach and connect with target audiences including new donors, base of the fundraising pyramid donors ($1-$999), monthly recurring donors, mid-level donors who give $1,000-$9,999, peer-to-peer fundraisers and prospective donors.
- Manage donor-specific email campaigns, including activation, recognition, and special giving days like Giving Tuesday and Colorado Gives Day.
- Monitor and analyze the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates, including key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
- Coordinate with Donor Database Information Specialist on creation and management of donation forms.
- Update website content as needed.
- Lead on creation of annual Thank You video for supporters collaborating with Communications sub-team.
- Ensure the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
- Partner with direct response marketing agency to create coordinated and collaborative fundraising marketing campaigns.
- Partner with Donor Database team to ensure recency and accuracy of data between Email Marketing Platform and organization´s CRM.
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis including email building, segmentation, deliverability, and performance tracking.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action. Source this content in collaboration with Communications sub-team.
- Develop, segment and manage email lists, ensuring accurate targeting and personalized communication based on donor demographics, preferences and behavior.
- Identify opportunities for email optimization and implements A/B and conditional content testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
- Partner with Donor Engagement sub-team members to drive participation on Water For People’s peer-to-peer fundraising platform including backend management, communication and support for fundraisers, coordination of content creation for branded items, and overall strategy for peer-to-peer engagement.
- Manage e-card system and Supporter Hub functionality which is part of Email Marketing Platform.
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
