Based on the Strategic Communications Team within the organization’s Global Hub, this role is a champion of our brand voice and an expert content creator. This role focuses on delivering compelling, customized content to donor audiences while producing owned content that aligns with organizational priorities. The ideal candidate is a strategic, detail-oriented collaborator with a passion for our global work and exceptional writing skills.
IN THIS ROLE YOU WILL
- Strategize, create, and manage implementation of owned content, ensuring alignment with organizational goals and audience needs. Examples of owned content include blog posts, impact stories, website copy, video scripts, annual reports, one-pagers, event messaging, and toolkits.
- Coordinate with teams across the organization to align messages, content, and campaigns with overarching themes and for brand consistency.
- Develop and execute integrated content plans for donors in close partnership with the Donor Engagement team, connecting with base-of-the-pyramid supporters to drive engagement, retention, and stewardship goals.
- Write and edit a wide range of content, including impact stories, thought leadership blogs, donor updates, campaign materials, newsletters, and reports, ensuring a consistent and engaging brand voice.
- Customize written content for diverse donor audiences by weaving data, stories, and updates into compelling narratives.
- Act as a brand voice leader, ensuring consistency, authenticity, and inclusivity across all communication channels.
- Champion the Water For People brand internally and externally with consistency and confidence, act as a reviewer and resource for brand questions from colleagues across the organization.
- Support the management of a content library, providing clarity and training on where, how, and when content has been used.
- Collaborate with global teams to support regional communications goals through resources, tools, guidance, and trainings.
- Use multiple marketing tech platforms for project management and content delivery, including CRM, WordPress, Asana, Hootsuite, DAM, and more.
- Leverage data and analytics to evaluate content effectiveness, identify opportunities for improvement, and inform strategies to enhance donor engagement and organizational visibility.