Consultant to support the UNEP/MAP – MedProgramme Coordinating Unit (MedPCU) to develop the visual identity of the GEF/UNEP MedProgramme

United Nations Environment Programme (UN Environment)

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Result of Service

The ultimate result of the service is the approved visual identity for the MedProgramme (including brand guidelines) and related graphic assets for digital/print products and for the knowledge platform.

Work Location

Home-based consultant


Expected duration

The contract will be for 4 months over 7 months starting from the date of the last signature.

Duties and Responsibilities

The United Nations Environment Programme (UNEP) is the United Nations system’s designated entity for addressing environmental issues at the global and regional level. Its mandate is to coordinate the development of environmental policy consensus by keeping the global environment under review and bringing emerging issues to the attention of governments and the international community for action. UN Environment Programme’s Ecosystems Division works with international and national partners, providing technical assistance and advisory services for the implementation of environmental policy, and strengthening the environmental management capacity of developing countries and countries with economies in transition. The assignment is for the Mediterranean Action Plan (MAP), Athens, Greece.

The consultant will work under the direct supervision of the MedProgramme Manager, a.i. in close collaboration with UNEP/MAP MedProgramme Knowledge Management Specialist, under the overall supervision of UNEP/MAP Deputy Coordinator.

This consultancy assignment is in the framework of the Global Environment Facility (GEF) funded Mediterranean Sea Programme (MedProgramme): Enhancing Environmental Security (GEF ID 9607), and Child Project 4.1“Mediterranean Sea Large Marine Ecosystem (LME) Environment and Climate Regional Support Project” (GEF ID 9686) executed by UNEP/MAP.
The GEF/UNEP MedProgramme represents the first GEF programmatic multi-focal area initiative in the Mediterranean Sea aiming to operationalize priority actions to reduce major transboundary environmental stresses in its coastal areas while strengthening climate resilience and water security and improving the health and livelihoods of coastal populations. The MedProgramme is implemented in ten beneficiary countries sharing the Mediterranean basin: Albania, Algeria, Bosnia and Herzegovina, Egypt, Lebanon, Libya, Montenegro, Morocco, Tunisia and Turkey. It involves a wide spectrum of developmental and societal sectors, ranging from banking institutions, the private sector, governmental and non-governmental bodies, industry, research, media, and various other organizations. It builds on the work of UNEP/MAP and previous GEF investments in the region which have enriched the knowledge on the Mediterranean environment and unraveled the implications of climate change and variability; strengthened countries’ mutual trust, cooperation and common purpose; consolidated partnerships among countries, UN bodies, civil society organizations, bilateral donors and the European Union (EU); and tested on the ground the feasibility and effectiveness of technical and policy instruments aimed at addressing major present and future threats to environmental sustainability and climate related impacts.
In line with the GEF Council approval of the MedProgramme and the GEF CEO endorsement of its related Child Projects, the MedProgramme will execute a specific Knowledge Management Strategy (KM Strategy) aimed at: i) Leveraging and systematically sharing knowledge assets generated by the Child Projects with the intended beneficiaries and audiences; ii) Strengthening the science-policy interface (SPI) and influencing decision-making through data and information sharing, capacity building, and regional stakeholder engagement; iii) Supporting the objectives of the Barcelona, Stockholm and Minamata Conventions and the work of UNEP/MAP through effective stocktaking and scaling up, and broader adoption of MedProgramme’s approaches and results; and iv) Fostering incremental innovation within GEF programmatic approaches and enriching the knowledge base of GEF Implementing and Executing Agencies.
The KM strategy will complement and support the activities under the Child Projects of the Programme, maximize the effectiveness of the overall MedProgramme and provide opportunities for learning (including south-south learning exchanges), foster intergovernmental cooperation, use monitoring and evaluation (M&E) tools and geospatial services, apply best practices and develop portfolio-wide training and communication strategies.
Developing strong and recognizable branding for GEF supported projects is highly encouraged by the donor and generally a good practice by Implementing and Executing Agencies. Therefore, one of the first services to support the Med portfolio foreseen by the KM strategy is the development of the visual identity of the program.
In terms of visibility, the GEF/UNEP MedProgramme will be presented in a holistic and coherent way through the development of a solid visual identity showing consistency and integration across the portfolio. Each Child Project will be granted individual identities within the overall MedProgramme-branding, including the design of consistent individual logos, dedicated webpages, etc. The graphic elements defined by the visual identity will be reflected and applied consistently throughout the duration of the program for every branded product.
To this aim, the Medprogramme Coordinating Unit requires the services of a graphic designer with expertise in branding, graphic and digital design.
The Med Programme Coordinating Unit (PCU) will provide the expert with a detailed brief including background information on the program, UNEP and GEF guidelines, expected formats for the graphic elements, etc.

The prupose of this consultancy is to develop:
a) the visual identity of the MedProgramme and brand guidelines;
b) related graphic assets for the knowledge platform;
c) related templates and for digital and print products;
d) one infographic and one brochure.

The consultant will be responsible for the following tasks:
1. Gain advanced understanding of the GEF/UNEP MedProgramme (through the briefing provided by the Med PCU as well as facilitated ad hoc discussions with the Partners), and prepare a work plan for the assignment;
2. Develop a draft proposal for the visual identity of the program (including logos for the program and variations for each Child Project, color palette, typography, hierarchy, templates for print and digital products such as power point presentations, letterhead, banners, etc. – technical specifications provided in the briefing by the PCU) and draft brand guidelines;
3. Contribute to the conceptualization of a brand narrative coherent with the visual identity;
4. Prepare a presentation to illustrate the proposal to the Partners;
5. Analyse feedback from the Med PCU and Partners and incorporate changes to produce a final version of the visual identity and brand guidelines;
6. Collaborate with the expert developing the prototype of the knowledge platform and produce graphic assets (such as banners, icons, CTA, etc.) for optimal UI;
7. Based on concept developed by the Med PCU and following the approved brand guidelines, produce a draft template for the Med Bulletin (digital newsletter);
8. Based on concept developed by the Med PCU and following the approved brand guidelines, produce a draft infographic;
9. Based on concept developed by the Med PCU and following the approved brand guidelines, produce a draft brochure for print and digital use (max 4 pages);
10. Based on approved drafts, deliver a final version of the Bulletin template, the infographic and the brochure;

Expected outputs:
1. Work plan for the assignment including timeline (Task 1);
2. Draft visual identity and draft brand guidelines (Tasks 2 and 3);
3. Presentation to illustrate the proposed identity and guidelines (Tasks 4);
4. Final version of the visual identity (in suitable formats like jpg, png and source files like psd, eps, pdf of the final products) and brand guidelines (Tasks 5);
5. Graphic assets for the platform prototype (Tasks 6);
6. Draft template for the Med Bulletin, draft infographic, and draft brochure (Tasks 7, 8 and 9);
7. Pre-final version of template for Med Bulletin, infographic and brochure (Task 10)
8. Final version of template for Med Bulletin, infographic and brochure (Task 10).

Qualifications/special skills

Academic Qualifications: University degree (bachelor’s degree or equivalent) in Fine Arts (Graphic Design, Illustration, Media) or related disciplines is required.
Experience: A Minimum of 5 years of progressively responsible work and experience in branding, graphic and digital design (including brochures and infographics) is required; Experience creating printing materials and understanding of print and online processes is required; Experience with HTML (or other programming language) and/or motion graphics is an asset; Experience in copywriting is an asset; Working experience with complex environmental projects and previous experience with/knowledge of the UN system are an asset.
Language: Fluency in English (written and spoken) is required.