End Term Evaluation for the Hygiene Behaviour Change Communication Campaign
Project: Building Urban Resilience to Covid-19, Hygiene & Behaviour Change Coalition
Evaluation component 2 of 2: Kenya
Please note: this ToR will evaluate activities undertaken in Kenya. A separate and similar ToR will evaluate project activities undertaken in Ghana – please see ToR here. Consultants may bid for this component only, or may present combined bids for both components.
1. About Water and Sanitation for the Urban Poor (WSUP)
WSUP is a not-for-profit company delivering sustainable water and sanitation services to the urban poor and vulnerable communities. WSUP believes that access to safe and affordable water, improved sanitation and improved hygiene practices underpin poverty reduction through impacts on health, education and livelihoods.
2. Project Overview and Background
WSUP received funding from Unilever-DFID (FCDO) HBCC (Hygiene Behaviour Change Coalition) to drive hygiene behaviour change communication to the urban poor communities across three locations in Kenya: Nairobi, Kisumu, Kilifi, Nakuru, Naivasha, Malindi, and Mombasa. WSUP worked with water utilities and other businesses to disseminate key messaging through specific channels alongside an extensive hygiene promotion campaign in communities and schools supported by the provision of handwashing infrastructure and relevant PPE.
2.1. Campaign Approach
At a local level, the project focused on mass media, digital media and community level interpersonal campaigns across all project areas. WSUP executed a variety of messages in line with Government/Ministry of Health (MoH) approved guidelines. Messages covered issues of prevention, protection, safety, security and where to seek early support when showing signs and symptoms of Covid-19.
The messages were delivered through a variety of channels, including
- Social media, including Facebook, Twitter, Instagram and via influencers
- Bulk SMS text messaging
- Local radio stations and TV
- Posters and out-of-home banners
- Water & Sanitation Utility websites
- Local door-to-door campaigns supported by community health professionals.
To ensure campaign consistency and access to hard-to-reach audiences, WSUP collaborated with multiple Governmental, Private and Civil Society entities who will need to be contacted during the evaluation.
3. Consultancy Support Required
The purpose of this evaluation is to assess the overall project performance of the COVID-19 Hygiene Behaviour Change Campaign and identify key lessons learned for the campaign and for the future strategies. The evaluation should focus on the quality of the project as delivered and the primary outcomes the project generated, principally the changes in knowledge at the individual level generated by the messaging. While this process may give early indications of possible behaviour change, the evaluation is not expected to provide a full impact-level assessment of behavioural changes due to the difficulties of attribution.
The evaluation will specifically look at the following:
- Acceptability of behaviour change campaign materials
- Campaign reach
- Accessibility and inclusion
- Project delivery and coordination
- Future pandemic preparedness
3.2. Consultancy period
The evaluation is expected to take an estimated maximum period of six weeks between 15th March 2021 and 23rd April 2021.
To achieve efficiency and objectivity in this process, WSUP seeks to engage a Consultant with the following profile:
- Demonstrated knowledge and experiences in evaluating complex public health interventions and behaviour change or hygiene intervention campaigns.
- Ability to manage a potentially large-scale and complex evaluation and research process, including remote data collection
- Experience in managing data and information systems capable of handling large datasets for monitoring and evaluation purposes
- Extensive experience in communications, public relations, marketing, or relevant Social Sciences.
The total budget for this work is GBP 15,000 (currently equivalent to 2,280,000 KES) inclusive of all applicable fees and taxes.
4.1. Payment Schedule
The payment schedule will be as follows
- 40% on contract signature
- 60% on delivery of an acceptable final report
4.2. Bidding Procedure
Bids should be submitted to Emanuel Owako at [email protected] on or before 5.00pm Kenya time on Friday 12th March.
The consultant will submit separate technical and financial proposals addressing the objectives of the TOR. The technical proposal should provide the following information (max 15 pages not including team CVs):
- A brief description of the consultant or firm and an outline of similar projects/assignments conducted in the last three years
- Proof of successful completion of relevant assignments
- Detailed description of consultants’ approach and methodology for the assignment. This should detail the approach and data sources used to answer each of the evaluation questions.
- The consultants’ detailed work plan and schedule for executing the assignment; and
- The consultants’ team for executing the assignment providing various staff and their relevant expertise for the assignment.
The financial proposal must be priced in either KES or GBP and should include the following:
- Clear breakdown of anticipated time inputs and daily charge rates and the total price for the assignment broken down into fees and expenses.
- Applicable taxes
Evaluation criteria will be as follows:
- Strength of relevant experience (20)
- Evidence of understanding of the task and the key benefits to WSUP (15)
- Strength of methodological proposal (40)
- Writing ability as evidenced by proposal (10)
- Value for money (15)