NAWI Communications Lead

Lawrence Berkeley National Laboratory (LBNL)
Berkeley, CA, United States
Position Type: 
Organization Type: 
Experience Level: 
Mid-Level (5-7 Years)
Degree Required: 
Bachelor's (Or Equivalent)
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Lawrence Berkeley National Lab’s (LBNL) Earth & Environmental Sciences Area (EESA) has an exciting opportunity for a seasoned professional communicator to become an integral team member of a new research consortium developed to address U.S. water security: the National Alliance for Water Innovation (NAWI) – An Energy Innovation Hub led by Berkeley Lab, along with three other U.S. Department of Energy (DOE) national laboratories.


What You Will Do:

  • Lead NAWI’s external communication activities:
    • Develop, manage, and execute NAWI-related content (articles, social media posts, audio, video and image assets) in conjunction with NAWI’s strategic communications plan.
    • Oversee ongoing maintenance of NAWI’s website, and manage the relationship with website design and development contractor responsible for NAWI website development.
    • Prepare detailed media activity reports.
    • Identify opportunities for engagement with the news media; facilitate media interactions, pitch stories, collaborate with EESA and LBNL Strategic Communications teams on media outreach.
    • Maintain NAWI’s social media presence through regular updates and posts, as well as collaborative efforts with EESA and LBNL Strategic Communications for social media campaigns.
  • Lead NAWI’s digital content generation and management:
    • Develop and manage NAWI’s regular webinar series, special presentations and recorded content.
    • Assist presenters in developing high-quality content for webinars including graphics and message development.
    • Ensure all webinars are executed with a high level of professionalism.
    • Manage all steps in webinar production including scheduling, marketing, platform management, speaker recruitment, content development, recording, editing and archiving, and audience engagement.
    • Direct and facilitate the work of creative contributors, vendors, and/or others in the writing, design, and production of all marketing materials.
  • Support NAWI’s engagement on special communications projects with NAWI partners and third parties.
  • Ensure that NAWI executes its communication-related activities described in its agreement with DOE.
  • Coordinate with NAWI Alliance Membership Manager on the development of communications and content for the Alliance Portal (accessible to NAWI Alliance members).
  • Understanding of the value of communication to enhance the reputation and awareness of an organization, and the potential of new tools to reach diverse audiences.


Additional Responsibilities as needed:

  • Travel to various venues for meetings and conferences.


What is Required:

  • B.S. or M.S. or equivalent work experience (preferably in communications, journalism, public relations, science policy, or a relevant science and engineering or related field) and at least 5 years’ experience developing technical content for a general audience.
  • Experience working to plan, write, edit, and produce web content, journalistic style articles, press releases, and print and digital promotional materials.
  • Experience developing and executing social media strategy.
  • Experience overseeing the design and maintenance of websites.
  • Experience engaging with media and leading public relations.
  • Outstanding interpersonal and communication skills (verbal and written) and a positive and proactive approach to team management and culture development.
  • Experience in building and sustaining partner relationships among communicators within national laboratories, universities, industry, and other entities.
  • Demonstrated ability to work collaboratively in both a team environment and as an individual capable of self-starting projects and presenting new project development ideas.
  • Ability to develop communications strategies, including tracking and using analytical data to demonstrate impact and reach (e.g., for media accounts and websites).
  • Knowledge of communications and public affairs fundamentals and industry practices.


Desired Qualifications:

  • Experience in creating and/or using digital photography and video.
  • Familiarity with the website content management systems (e.g., WordPress) and graphics/video software editing (e.g. Adobe Creative Cloud).
  • Familiarity with LBNL, DOE, and University of California mission, organization, operations, programs, policies, and relevant public policy issues.
  • Experience in communication within a federal laboratory, and/or agency environment.



  • This is a part-time, 4 year, non-exempt (hourly paid) from overtime, term appointment with the possibility of an increase to 100% and/or extension or conversion to Career appointment based upon satisfactory job performance, continuing availability of funds and ongoing operational needs.
  • This position may be subject to a background check. Any convictions will be evaluated to determine if they directly relate to the responsibilities and requirements of the position. Having a conviction history will not automatically disqualify an applicant from being considered for employment.
  • Diversity, equity, and inclusion are core values at Berkeley Lab. Our excellence can only be fully realized by faculty, students, and staff who share our commitment to these values. Successful candidates for our faculty positions will demonstrate evidence of a commitment to advancing equity and inclusion.
  • Work will be primarily performed at Lawrence Berkeley National Lab, 1 Cyclotron Road, Berkeley, CA.

Equal Employment Opportunity: Berkeley Lab is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. Berkeley Lab is in compliance with the Pay Transparency Nondiscrimination Provision under 41 CFR 60-1.4. Click here to view the poster and supplement: "Equal Employment Opportunity is the Law."


Lawrence Berkeley National Laboratory encourages applications from women, minorities, veterans, and other underrepresented groups presently considering scientific research careers.