Consultant (Development of marketing and communications material related to Ecosystem-based Disaster Risk Reduction)
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian organization, with 192 member National Societies. As part of the International Red Cross and Red Crescent Movement, our work is guided by seven fundamental principles; humanity, impartiality, neutrality, independence, voluntary service, unity and universality.
The International Federation of Red Cross and Red Crescent Societies (IFRC or “the Federation”) is the world’s largest humanitarian network. The Federation is a membership organisation established by and comprised of its 192 member National Red Cross and Red Crescent Societies. Along with National Societies and the International Committee of the Red Cross (ICRC), the Federation is part of the International Red Cross and Red Crescent (RCRC) Movement. The overall aim of the IFRC is “to inspire, encourage, facilitate, and promote at all times all forms of humanitarian activities by National Societies with a view to preventing and alleviating human suffering and thereby contributing to the maintenance and promotion of human dignity and peace in the world.” It works to meet the needs and improve the lives of vulnerable people before, during and after disasters, health emergencies and other crises.
The Federation is served by a Secretariat based in Geneva, with regional and country offices throughout the world. The Secretariat is led by the IFRC Secretary General and provides the central capacity of the International Federation to serve, connect, and represent National Societies. The Secretariat’s focus includes providing support to the IFRC governance mechanisms; setting norms and standards; providing guidance; ensuring consistency, coordination, and accountability for performance; knowledge sharing; promoting collaboration within and respect for the RCRC Movement; influential representation with global level partners; and expanding engagement with partners. The Secretariat’s headquarters is organized under three divisions, including National Society Development and Operations Coordination (NSDOC). The NSDOC Division is in turn organised in three Departments, each of them led by a Director. The Disasters, Climate and Crises (Prevention, Response & Recovery) Department consists of four teams, of which Climate & Resilience is one.
Addressing the climate and environmental crises is the first Strategic Priority of IFRC’s Strategy 2030, which stresses the urgency to massively scale-up climate change adaptation and disaster risk reduction in view of increasing disasters and climate-related impacts on vulnerable people.
The consultancy is part of the “Greening Red Cross and Red Crescent Disaster Risk Reduction: Saving Lives through Working with Nature” project funded by USAID and led by IFRC’s Climate and Resilience team.
Disaster risk reduction has been one of IFRC’s key focus areas over the past three decades. Today, IFRC is one of the biggest DRR actors in the world. In 2018, the IFRC network invested 207 million Swiss francs on DRR and climate adaptation projects, reaching 52 million people in 160 countries. Nature-based solutions (NbS) are increasingly being recognized as one of the most effective means to reduce disaster risks and build community resilience. While RCRC National Societies around the world are implementing NbS, we believe it should become a more integral part of our network’s DRR and climate adaptation work. Scaling up NbS and ecosystem-based disaster risk reduction (DRR) was identified as one of the transformative priorities of the IFRC Secretariat for 2020 and has been included as one of the flagship targets for the IFRC Plan & Budget 2021-2025. The aim is for a majority of RCRC National Societies to implement NbS by 2025. This is seen as a key contributor to operationalizing IFRC’s vision to scale up our climate action as reflected in Strategy 2030, the Movement Ambitions to address the Climate Crisis and our pledge at the 33rd International Conference in 2019. With the support of USAID’s Bureau for Humanitarian Assistance, IFRC will implement a three-year project (2020-2023), titled “Greening Red Cross and Red Crescent Disaster Risk Reduction: Saving Lives through Working with Nature”, to increase the resilience of communities facing natural hazards through the implementation of NbS.
The objectives of the project are to:
1) enable National Societies and communities to design and implement DRR projects incorporating NbS in diverse settings;
2) update existing IFRC tools/methodologies and develop new guidance for National Societies on ecosystem-based DRR;
3) promote NbS and disseminate lessons learned within and beyond the RCRC network. undefined.
Objectives: The objective of this consultancy is to develop marketing and communications material related to Ecosystem-based Disaster Risk Reduction (eco-DRR) which can be used by the IFRC and National Societies to demonstrate the role of the RCRC in this field and to advocate for more eco-DRR on the ground.
Job Duties and Responsibilities
The objective of this consultancy is to develop marketing and communications material related to Ecosystem-based Disaster Risk Reduction (eco-DRR) which can be used by the IFRC and National Societies to demonstrate the role of the RCRC in this field and to advocate for more eco-DRR on the ground. undefined.
Key tasks and deliverables:
- Develop marketing products (e.g. social media assets including infographics, gifs, videos; material for events including a show-reel video and banner(s)). This includes templates that National Societies can use to showcase their national-level efforts.
-Design the NbS page on IFRC’s public website.
- Identify NbS-related photos and videos from shaRED, IFRC’s library for communications products, photos, videos and campaign material.
Specific deliverables will include the following:
1. Detailed workplan and proposed work schedule for the consultancy
2. Proposal of marketing/comms products to develop & proposed content
a. 10-15 social media cards/templates
b. 4-5 social videos
c. 5-6 infographics
d. 1 show-reel video for events
e. 1-2 banners for events
3. Final marketing and communications material
4. Design/layout of nature-based solutions page on IFRC’s public website
5. Gallery link for NbS-related material from IFRC’s shaRED library
Depending on the time available, and findings of the consultancy, further products may be agreed between IFRC and the consultant and content/direction of the aforementioned deliverables may be adapted.
For the full ToR and instructions on how to apply, please click here
- Bachelor of Arts in Visual Communications (required)
- Experience working with a humanitarian or development organisation in a disaster risk reduction function (preferred)
- Experience working within the RC/RC Movement (preferred)
Knowledge, skills and languages
• Video editing and animation
• Understanding of social media standards and requirements
• Software: Adobe Creative Suit (especially Adobe After Effects, Adobe Premier Pro)
- Fluently spoken and written English ( Required)
-Good command of another IFRC official language (French, Spanish or Arabic) ( Preferred)
Competencies and values
- Values: Respect for diversity; Integrity; Professionalism;
- Accountability Core competencies: Communication; Collaboration and teamwork; Judgement and decision making; National society and customer relations; Creativity and innovation; Building trust
- Functional competencies: Strategic orientation; Building alliances; Leadership; Empowering others