Ben & Jerry's Activism Manager
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned subsidiary of Unilever whilst maintaining an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality.
At Ben & Jerry’s we have an inspiring ambition. We aim to pioneer our ‘linked prosperity business model’ to advance movements for social and economic justice. This translates into a fast-paced environment where we aspire to bring our grassroots and activist spirit into everything we do.
The primary role of the Activism Manager is to lead the strategy development and execution of the company’s issue advocacy / activism campaigns in ANZ that align with Ben & Jerry’s progressive values under the direction of the Global Activism Manager. The Activism Manager is a critical part of bringing Ben & Jerry’s impactful activism campaigns to life and requires close coordination across functions internally while also managing a diverse set of external stakeholders and campaign partners.
Given Ben & Jerry’s unique position within Unilever, the ability to build excellent relationships within both Unilever and Ben & Jerry’s will be essential. Building networks and relationships across our company as well as with external civil society groups are critical for success.
You will work with a cross functional team of Ben & Jerry’s staff to develop and execute progressive, innovative, and strategic winning campaigns that support progressive social change:
- In collaboration with our civil society partners, you’ll support the development of key messages and creative communications of these campaigns inciting Ben & Jerry’s Australian fan-base and extended stakeholder network to take action by using compelling content through our key channels.
- Build upon already laid groundwork scoping advocacy opportunities in New Zealand to develop and implement an activism strategy within available resources based on market capacity and development.
- Ensure our activism campaigns come to life across scoop stores network in Australia through working with the internal and external stakeholders.
- Work with several key stakeholders (both internal and external) to organise and mobilise to deliver on our activism campaign strategies.
- Develop and nurture NGO and other partnerships that advance public policies that foster a vibrant, just and sustainable economy and society.
- Work with Ben & Jerry’s teams in Singapore and South Korea to champion local impact through sourcing decisions, seek opportunities for community action and support global/regional activism campaigns.
Skills & Experience
- Three to five years of previous campaign experience and a proven track of campaign strategy development.
- Minimum degree or equivalent practical experiences in Political Science, Sociology, Community Organising or related fields relevant to this work; Marketing, Communications, or a Business degree is a plus.
- A strong knowledge of public policy and the political process in Australia and New Zealand.
- A strong working knowledge of Climate Change issues.
- Experience and understanding of how to use a diverse set of tools and channels, including physical stores, digital and social media, to inspire people to action in support of progressive social change.
- Values ethical brands, with experience working directly in or with business a plus.
Experience working across multi-cultural and diverse communities.
Strong interpersonal, leadership, communication, and diplomacy skills.
- Excellent public speaking and presentation skills and comfortable talking to the media.
- Will work independently, with limited oversight, while defining the role.
Does this role sound like your dream job? Apply now! In your application please include a over letter where you should highlight two recent social or environmental justice campaigns that have caught your eye in recent times, outlining:
- Why they have been successful in bringing about social or environmental change?
- How the campaign developed an effective theory of change?
- How they effectively engaged with people power?
- What you believe could have been improved in the campaign?
- Did the campaign tell a good story? Could the communications have been improved?
Considering Ben & Jerry’s Social Mission goals, we’d also love to hear your thoughts on the following: What do you see as the main climate issue facing Australia and what should be done to help?
If you have any support or access requirements, we encourage you to advise us at the time of application so that we can support you through the process. If you require reasonable adjustments for the recruitment process, please contact us on ANZ.firstname.lastname@example.org