Public Information Specialist Senior

City of Austin
Austin, TX, United States
Position Type: 
Organization Type: 
Experience Level: 
Junior (3-4 Years)
Degree Required: 
Bachelor's (Or Equivalent)
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Minimum Qualifications Graduation with a Bachelor’s degree from an accredited college or university with major coursework in Marketing, Public Relations, Journalism, Advertising or related field plus four (4) years of progressive experience in developing and implementing programs of public information, one (1) of which was in a team leader/coordinator capacity.

Experience may substitute for the education up to the maximum of four (4) years.
Licenses or Certifications:

Position Overview
This position will execute communication and outreach activities associated with implementation of the Advanced Metering Infrastructure (AMI) project known as My ATX Water, including, but not limited to, organizing and leading community outreach meetings, coordinating mailings and other resident notifications about meter installation activities in their neighborhood, drafting and distributing media releases, and providing updates to Council about meter installation activities in their District. This position will be responsible for developing and executing marketing strategies to promote the new MyATXWater web portal to customers to ensure widespread adoption. In addition, this position will be responsible for coordinating and monitoring customer notifications through the MyATXWater customer portal and responding to customer inquiries.

Working with Austin Water provides a number of health and welfare benefits such as low-cost medical, dental, vision, paid leave time, a highly competitive retirement plan, training opportunities and more. Please click HERE for more information.

When completing a City of Austin employment application:

  • Please be sure to detail on the application all previous employment that you wish to be considered as part of your qualifications.
  • A detailed, complete employment application is required. It helps us to better evaluate your qualifications and will be used to determine salary if you are selected for this position. Be sure to provide job titles and employment dates for all jobs you wish to be considered.
  • A resume is required, but will not substitute for a complete employment application. Please include contact information from previous employers.
  • A cover letter is also required. In the cover letter candidates should describe, in concise detail, their interest in this position and highlight any prior experience that is relevant to this position.


If you are selected to interview:
Candidates selected to interview will receive information and instructions for preparing a presentation to be given at the time of the interview.

If you are selected as a top candidate:

  • Verification of your education (which may include high school graduation or GED, undergraduate and/or graduate degrees) will be required. You must provide proof of education from an accredited organization/institution and proof of your professional licenses or certifications.
  • If you are identified as a top candidate and are in the military or a veteran, you will need to provide a copy of your DD-214 prior to confirming a start date.


Effective October 1, 2014, all Austin Water worksite locations are tobacco-free. Use of tobacco products and/or e-cigarettes is not permitted on any AW worksite – including construction sites, parking lots, garages or in any personal vehicle located on the premises.

Preferred Qualifications

  • Ability to present technical information in an engaging and polished manner; a poised public speaker.
  • Experience developing and implementing innovative and equitable engagement strategies for diverse customers and groups who are impacted by a project.
  • Experience identifying and building relationships with populations who have traditionally been underrepresented in City outreach efforts.
  • Ability to analyze input from customers to inform program and project planning and facilitate the City’s resolution of issues with impacted stakeholders.
  • Strong understanding of virtual and digital community engagement platforms, such as Microsoft Teams, WebEx, SpeakUp Austin, etc.
  • Bilingual in Spanish – for both written and spoken communications.
  • Familiarity with public information protocols during emergency events, including an understanding of National Incident Management System principles.

Duties, Functions and Responsibilities

Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
1. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations. Primary responsibility for larger individual projects or act as an account representative for client departments and programs.
2. Develops long-range strategic plans.
3. Writes plans, organizes, directs, coordinates and edits articles for publication in a variety of forms, including electronic publication.
4. Coordinates all aspects of production of marketing materials.
5. Performs media relations duties to include: media buying, news releases, and fielding questions from media.
6. Coordinates public relations duties to include: public and school education, presentations, tours of public facilities, and requests for information from the general public.
7. Designs, researches, writes and edits newsletters and releases for internal or external use.
8. Produces public service announcements and videos for promotional use.
Responsibilities- Supervision and/or Leadership Exercised:
May train and lead others.

Knowledge, Skills and Abilities

Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
Knowledge of public information, marketing, public relations, media relations programs.
Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions and agencies.
Knowledge of the principles associated with the role of meeting the necessary standards of customer service.
Skill in oral and written communication.
Skill in handling multiple tasks and prioritizing.
Skill in using computers and related software.
Skill in data analysis and problem solving.
Skill in planning and organizing.
Ability to interpret policies and guidelines.
Ability to write articles for publication.
Ability to work with frequent interruptions and changes in priorities.
Ability to lead and train others.
Ability to establish and maintain good working relationships with other City employees and the public.