Digital Communication Specialist (Temporary Appointment)
Sanitation and Water for All (SWA) is a global partnership of over 200 national governments, donors, civil society organizations, the private sector and other development partners working together to increase political will and strengthen resource allocations for water supply and sanitation. Strengthening resource allocations will require improved mobilization and better targeting of resources by both donors and national governments. The goal of SWA is sanitation and water for all.
The Secretariat of the SWA global partnership is hosted by UNICEF at its Headquarters in New York and SWA staff are stationed around the world. The SWA Secretariat is responsible for supporting the Steering Committee, High-level Chair, promoting the country-level engagement of partners, organizing global High-level Meetings - including the upcoming 2020 Finance Ministers' Meeting in Washington DC - and for guiding the related country-level preparatory and follow up processes.
SWA’s visibility online have helped improve brand recognition and loyalty, recognition and authority. In addition, the interaction SWA has on all digital platforms, including social media, adds to SWA’s relevance among its audiences.
How can you make a difference?
PURPOSE OF ASSIGNMENT
- Strengthening SWA’s corporate digital presence on all relevant channels and in digital communities;
- Increasing the impact of SWA's events and initiatives; Strengthening SWA's digital brand;
- Making complex and technical water, sanitation and hygiene-related messages understood by the online public at large.
- The incumbent will work under the guidance and direct supervision of the Communication Specialist, P4, in the SWA Secretariat, which is currently hosted by UNICEF.
- Adapt technical knowledge and information to relevant audiences;
- Provide strategic and analytical advice for web development;
- Liaise with other consultants as needed for translations, graphics, editing and web development;
- Manage SWA's website and keep content up to date;
- Plan news flow and editorial calendar;
- Monitor SWA partners websites for news, events, new publications, etc and suggest items for SWA website and 'regular eBulletins;
- Disseminating SWA’s messages and products on relevant channels;
- Undertake competitive intelligence;
- Edit photos and videos as needed;
- Optimize SEO with relevant consultants;
- Follow statistics via analytics tool;
- Keep abreast of new developments related to web tools and suggest improvements/upgrade as necessary.
Providing strategic advice and implementing digital outreach around events and campaigns (e.g. World Water Day, World Toilet Day, Water Action Decade, SWA's Sector and Finance Ministers' Meetings)
- Provide strategic insights and creative digital campaign solutions in the PR/campaign mix;
- Increasing and ensuring relevance of events/campaigns among followers;
- Answer public queries.
Social media management
- Develop and carry out a corporate social media strategy that reflects the overall SWA Communications Strategy 2018-2020;
- Support the development of the Communications Strategy 2020-2025
- Take responsibility for content and development in social media, mainly Facebook, Twitter, Linkedin and YouTube;
- Manage professional social media accounts of the SWA CEO;
- Schedule and post all programmed content for the different channels, including relevant graphics and images based on the global agenda and issues relevant to SWA;
- Monitoring online thematic and technical discussions in networks and communities - moderate discussions as necessary;
- Work with consultant for artworks adapted for corporate and campaign-related social media use;
- Identify/ build relationships with key bloggers/ influencers in order to establish them as brand voices/ambassadors;
- Create and maintain a dialogue with followers, including current of potential SWA donors, in SWA's digital communities;
- Carry out special engagement activities with partners, such as during international events.
- Ensure all SWA digital media channels and platforms are “on message”
- Identify key digital influencers and partners that can help amplify SWA's voice and engage with them on regular basis through digital communication
- Support SWA's presence at relevant international events.
To qualify as an advocate for every child you will have
- Advance University degree in in communications, journalist development studies, international relations or related field.
- A first level university degree (Bachelor's) in a relevant technical field (as identified above), in conjunction with seven (7) years of relevant work experience in the field of communication with at least 3 years of those dedicated to digital communication may be taken in lieu of an advanced university degree.
- At least 5 years of progressively responsible experience in the field of communications with at least 3 of those dedicated to digital communications. Previous experience in the water, sanitation and hygiene sector and/or SWA is a clear advantage.
- Extensive and proven knowledge in using digital media software including Adobe Creative Cloud Bundle, In-Design, Light room and Photoshop and in using content management systems (including Drupal and Wordpress) are mandatory.
- Advanced skills in graphic design, photo and video production are mandatory.
- Field experience in a humanitarian crisis context is highly desirable.
- Familiarity with the United Nations system would be a strong asset.
- Proficiency in English and French. Other languages highly desirable.
For every Child, you demonstrate...
UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.
The functional competencies required for this post are...
- Leading and Supervising
- Formulating Strategies and Concepts
- Relating and Networking
- Persuading and Influencing
- Applying Technical Expertise
- Entrepreneurial Thinking
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.