Communication Strategy Adviser via LinkedIn

Valuing Water Initiative

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1        Scope of the request

The Valuing Water Initiative is looking for a for a communications’ consultant to become the initiative’s communication strategy adviser. 

In July 2018, the United Nations High-Level Political Forum concluded that the world is off-track to meet the sustainable development goal on water and sanitation (SDG 6).

It is in this context that the High-Level Panel on Water (HLPW)[1] recommended that we all need to understand, value and manage water better. The HLPW defined five principles to value water better[2] and triggered the Valuing Water Initiative (VWI)[3] to put these into practice. This initiative aims to generate experience regarding how to “sustainably, efficiently, and inclusively allocate and manage water resources and deliver and price water services accordingly” (HLPW, 2018).

VWI believes that societal norms, systems, and behaviours around the way we (as individuals, governments, companies) value water must change. VWI is fundamentally a collaborative initiative, looking for synergy with relevant other initiatives, many of which may not explicitly address water. The initiative adapts and grows through experience and learning and is built around four pillars, which represent four strategic areas of intervention and activities:

  • VWI Journeys: Demonstrate 4-5 practical applications of the valuing water principles to policy, business practices and behaviour across contexts, sectors, organizations and companies.
  • Leadership by example: Develop a Leadership Coalition of frontrunners who commit to learning how to apply the valuing water principles and share their learnings.
  • VWI’s Learning Platform: Develop a knowledge platform which hosts both relevant knowledge inputs to support VWI and learnings and best practices to value water.
  • Action through Inspiration: Mobilize effective communication to inspire others to act through inspiration, influence and collaboration.

Communication is at the very heart of the Valuing Water Initiative. In an effort to drive systemic change in how water-related decisions are made, it is critical that the initiative has the ability to inform, inspire and guide people in a new direction.

Conceptually, however, VWI is not yet mature, creating a unique opportunity for a communication expert to assist in strategic and conceptual development as the initiative grows and matures. The communication and engagement strategy will not be a reactive development on a ready-to-go product; rather, it will play a fundamental role in determining VWI’s identity and pathway as an initiative.

VWI is therefore looking for a communications’ consultant to become the initiative’s communication strategy adviser to support developing VWI’s Fourth Pillar.

2        Aim and scope of the work

The aim of the assignment will be for the adviser to develop, execute and manage a comprehensive communication and engagement strategy for the Valuing Water Initiative. The adviser will provide strategic advice and report directly to the VWI Lead and team on all aspects of the VWI portfolio, including coordination and direction of VWI’s branding activities, delivery of necessary communication products and messaging content, and the establishment and management of relevant global partners and networks. The adviser will also work with the communications agency contracted by VWI to collaborate, steer and contribute to their efforts on communicating on Valuing Water (not just around the initiative but also more broadly with partners).

3        Work location

The adviser is expected to work remotely from their own premises, but will be required to travel regularly to The Hague (Netherlands) as well as having availability to travel to specific events in other geographies.  

4        Duration of the assignment

The assignment is expected to start in May/June 2020 and last until the end of 2021.

5        Candidate profile

The candidate profile should include:

  • Profound track record as a communications professional with experience in cutting-edge, creative and effective communication work.
  • Solid experience in organizational strategy and communications advisory roles with particular experience managing branding and media presence.
  • Knowledge of policies and issues in the international water sector / water resources / water management and water-dependent industries; contacts or material in this space are advantageous.
  • A wide network in the communications and creative sectors, including good contacts with media organizations and advertising agencies.
  • Demonstrated ability to capture meaningful and significant learnings from complex situations which require deep understanding of local contexts and global sustainability ambitions.
  • Demonstrated ability to work within teams and collaborate with other communication experts.
  • Demonstrated ability to have worked on international communications activities for the public and private sectors.
  • A can-do attitude and the ability to deliver results while adhering to government procedure and navigating complex processes.
  • A curious mind to challenge themselves and be open to new ideas and strategies which come from partners and explore how to bring systemic change in communicating about water- a critical requirement for VWI.
  • Willingness to work under severe time pressure and in fast-paced environments where guidance, instruction and information may be limited.
  • Ability to think outside the regular channels of communication and engage with creative experts globally to find innovative and effective means of communication.
  • Excellent command of the English language in both written and verbal communications.
  • An international network to tap into local languages and expertise.

6        Submission of Expressions of Interest

VWI is looking for Expression of Interests from consultants who may be interested in undertaking the assignment[4]. If you meet the above profile, please submit your expression of interest by sending a motivation letter and your CV to [email protected] and [email protected] no later than the 15th of March 2020.

A set of pre-selected candidates will then be contacted to submit a formal proposal.