Sri Lanka nationals: WASH Behavior Change Communication Specialist

Asian Development Bank (ADB)

Sri Lanka 🇱🇰

Expertise: WASH BEHAVIOR CHANGE COMMUNICATION SPECIALIST
Expertise Group: Social & Political Science

Consultant Source: National
TOR Keywords:

Objective and Purpose of the Assignment

Aligned with Sri Lanka’s government water sector targets to increase the proportion of households with
access to safe drinking water to 100%, the proposed Climate Resilient and Sustainable Water Supply
Improvement Project (CRSWSIP) will rehabilitate and expand water supply coverage and improve the
operational efficiency of services and management to provide safe, efficient, and climate-resilient
water supply services in eight towns in the Western and Southern Provinces in Sri Lanka. Selected towns
in the Western Provinces are facing (i) increased high water demand due to fast development with new and
vertical settlements, (ii) unsatisfactory water services level, and (iii) business efficiency flaws.

Scope of Work

(i) Design evidence-based WASH behavior change communication (BCC) strategy and action plans for the
project target towns; and
(ii) Provide capacity development and support to NWSDB and all the key stakeholders in the project
target towns in the implementation of effective WASH behavior change communication.
The national WASH behavior change communication specialist will work closely with the international WASH
specialist team and national institutional and capacity development specialist to conduct the assignment

Detailed Tasks and/or Expected Output

(i) In close cooperation with the NWSDB, selected regional support centers government and relevant WASH
sector stakeholders, define clearly the target groups and behaviors for the design of the evidence-based
BCC strategy and action plans;
(ii) Design formative research to get a better understanding on the motivations and barriers for the
targeted WASH behaviors among the households in the poorest and marginalized communities in the project
target towns;
(iii) Conduct the data collection and interviews for formative research in the target towns of CRSWSIP
in cooperation with the national institutional and capacity development specialist;
(iv) Analyze the data and develop a formative research report, in close cooperation with the
international WASH specialist;
(v) Organize a stakeholder workshop to present the key findings and results of the formative research
and participatory process to design the WASH BCC strategy and action plans;
(vi) Based on the results and findings of the formative research and the stakeholder workshop, design
results-based BCC strategy for CRSWSIP with clearly defined behavioral objectives, communication
objectives, outreach objectives, indicators, and targets;
(vii) Review existing WASH BCC campaigns, materials, and tools developed in Sri Lanka to assess the need
for re-design/ revisions or design of new materials;
(viii) Develop and test specific BCC tools and materials and identify main communication channels for
the target audiences;
(ix) Develop WASH BCC action plans (including targeted BCC campaigns and other interventions) for the
project target towns;
(x) Organize a stakeholder workshop to present the BCC strategy for CRSWSIP and WASH BCC action plans
for the eight towns;
(xi) Clearly identify and agree the roles and responsibilities of all the stakeholders in the
implementation of WASH BCC action plans;
(xii) Provide support and guidance to NWSDB and all the key stakeholders in the project target towns in
the implementation and monitoring of WASH BCC campaigns and other interventions
(xiii) Provide support and guidance to NWSDB to regularly monitor and evaluate the impact and
effectiveness of the WASH BCC campaigns and interventions, in accordance with the monitoring and
evaluation plan;
(xiv) Support the coordination with UNICEF and other sector partners on the development of the hand
hygiene country road map, which is planned to be launched in October 2022;
(xv) Support the international WASH specialist in the development of knowledge paper on the results and
lessons learned in the design process and implementation of the evidence-based WASH behavior change
communication in the CRSWSIP target towns;

Minimum Qualification Requirements

(i) University degree in public health, social sciences, health communication or in other related fields
(ii) At least 10 years of experience in water, sanitation, and hygiene (WASH) projects in Sri Lanka
(iii) Extensive experience in the design and implementation of WASH BCC programs and campaigns
(iv) Demonstrated experience in designing BCC tools and materials
(v) Ability to introduce practical and creative ideas to implement the BCC strategy and campaigns
(vi) Demonstrated experience to work with different stakeholders, including government, community, civil
society, and the private sector
(vii) Excellent written and spoken English language skills
(viii) Minimum General Experience: 10 Years
(ix) Minimum Specific Experience (relevant to assignment): 10 Years
(x) Regional/Country Experience: Required

Minimum General Experience: 10 Years
Minimum Specific Experience (relevant to assignment): 7 Years


POSITION TYPE

ORGANIZATION TYPE

EXPERIENCE-LEVEL

DEGREE REQUIRED